Our Prelove story
At Prelove, we embrace sustainable fashion by giving preloved clothing, shoes, and accessories a second chance at life.
Our stores serve as vibrant hubs where people come together to embrace sustainability, make money from their preloved garments, and find incredible bargains.
In February 2020, Marjukka brought this unique consept to life with our first preloved store in Hove.
Driven by the growing demand for sustainable fashion and the overwhelming success of our initial venture, we expanded with a second location in West Lakes in 2021, followed by a third in Gawler in 2022, and a fourth in February 2023, at Marion Westfield.
Marjukka, a Finnish woman with a passion for sustainability, recognized the need for a dedicated sustainable fashion market in South Australia upon her arrival in Adelaide in 2013. Inspired by her homeland's commitment to living sustainably, she set out to create an empire that blends fashion, sustainability, and community.
We invite you to explore our racks, discover hidden treasures, and experience the joy of sustainable fashion. whether you're looking to rent a rack and monetise your preloved wardrobe or seeking remarkable bargains, our friendly and dedicated staff will be there to assist you.
Let's work together in making a positive impact on the sustainable fashion movement. We can't wait to welcome you and share in the Prelove experience.
Marjukka, a Finnish woman with a passion for sustainability, recognized the need for a dedicated sustainable fashion market in South Australia upon her arrival in Adelaide in 2013. Inspired by her homeland's commitment to living sustainably, she set out to create an empire that blends fashion, sustainability, and community.
We invite you to explore our racks, discover hidden treasures, and experience the joy of sustainable fashion. whether you're looking to rent a rack and monetise your preloved wardrobe or seeking remarkable bargains, our friendly and dedicated staff will be there to assist you.
Let's work together in making a positive impact on the sustainable fashion movement. We can't wait to welcome you and share in the Prelove experience.
